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Mobile Web
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- Category: Marketing
- Published on Saturday, 28 April 2012 19:22
- Written by ojv
- Hits: 56
The Mobile Web
The mobile revolution is sailing ahead at full steam, and your customers are on board. Embracing mobile can help you win the moments that matter, make better decisions, and go bigger faster, but you’ve got to start somewhere. Consumer gets new tools to help their shopping path, you get new tools in your marketing path
Consumers can now use smart-phones and tablets to interact with businesses 24/7, from anywhere - at home, at work, on a bus. And companies that embrace this always-on behavior - can disrupt entire industries.
The local Mobile Customer
Mobile customers use store locators 63 times for every one mobile commerce order (making these locators a valuable addition to almost any mobile-enabled website); our data suggests that roughly a third of all searches have local intent.
Smartphones haven’t just transformed how people find your business; they’re also changing what they do inside your four walls. Customers say they use smartphones in-store to check prices at other stores8. Retailers have no choice but to react to this highly disruptive “showrooming,”9 which turns physical locations into showrooms for products destined to be purchased online or via mobile.
AD's
With mobile search ads, you can reach consumers when they’re searching for your product in the physical world. It’s important to note that these searches are incremental to your desktop search traffic, and these different searches create new opportunities for your business.
The Mobile Playbook(By Google). You can read it here: The Mobile Playbook
Internet Marketing
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- Category: Marketing
- Published on Monday, 07 February 2011 10:26
- Written by ojv
- Hits: 1330
The Internet has become the most important marketing tool for many businesses. How to attract new customers, track what they do, and keep them coming back.
SEM vs Organic Marketing
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- Category: Marketing
- Published on Tuesday, 08 February 2011 17:39
- Written by Super User
- Hits: 1108
SEM Services benefits vs Organic Web Marketing
Organic web marketing is the best form of search engine optimization. Driving pre-qualified traffic to your website is much more profitable than driving thousands who aren't interested.
Create an Content Campaign
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- Category: Internet Marketing
- Published on Thursday, 17 March 2011 16:35
- Written by ojv
- Hits: 787
How to Create An AdWords Content Campaign
Google’s Display Ad Builder that let’s you build your own ad quickly from free templates. They’re not as good as having your own creative, but they might just work better than generic three line text ads.
