Google+ is all about the personal branding, and they insist that you use your real name for your profile. If you want to use a business name, blog name, or keywords, use it in your Google+ Page
With more than 300 million users worldwide in 2011, Twitter is undeniably a good site to promote a business. The micro-blogging and social networking site is being joined by thousands of businesses for marketing goals.
Considering the ongoing changes to search engine algorithms (e.g., Googles recent Panda Update) and the big impact these changes can have on a business ranking, it is imperative that small businesses take a thoughtful approach to their SEO strategy.